Polus Capital provides what they call “Entrepreneur-friendly” Capital and they needed an equally friendly conversion form and website to facilitate lead acquisition. The answer: narrative forms.
Why do landing page forms have to look so much like credit applications? They don’t. Narrative forms are shown to increase conversions 25% or more.
JDM designed the logo, a fast and responsive WordPress website for Polus Capital, and used narrative forms to maximize conversion rates.visit the site